HISTORY of 100% PURE NEW ZEALAND WINTER GAMES

The 100% Pure New Zealand Winter Games is unique in the world of winter sports. The concept was an initiative of Sir Eion Edgar.

First held in 2009, the Winter Games NZ is an elite, international winter sports competition, owned and run by the Winter Games New Zealand Trust with the support of the New Zealand Government, the New Zealand Olympic Committee and SPARC.

The Games were established to provide elite winter sports athletes with the opportunity to push the boundaries without the pressure to produce the perfect performance as in the Winter Olympics or the Winter X Games. It provides the ultimate testing ground where the athletes can experiment and explore their limits against world class competition.

Another unique factor for the 2009 Games was that all of Otago was involved - Queenstown, Wanaka, Naseby and Dunedin.

The Games Board set four clear objectives for these first Winter Games in 2009:

1. To attract 800 competitors and 400 supporters/team management to the Games
2. To successfully host a Winter Games NZ at an international level as per the requirements of the relevant international sports bodies.
3. To obtain an international television audience reach of 300 million primarily in New Zealand's target tourism markets.
4. To financially at least break even.

Not only were all four objectives met but the quality of the competitors competing exceeded all expectations and, significantly, the international media profile was excellent.

 

Winter Games NZ Event report

 

 

2011 KEY IMPROVEMENTS FOR 100% NEW ZEALAND WINTER GAMES

• The Games will be over 16 days
• Canterbury is now part of the Games with the Super G being hosted at Mt Hutt.
• The Games Festival will be down town in Dunedin, Queenstown, Wanaka and Methven so there is a stronger link between the competition venue and the host town.
• Promote NZ as a training destination where there is also an opportunity to compete in the Games.
• Highlights package broadcast on Television every day of the Games

 

 

EMAIL: info@wintergamesnz.com TEL: +64-3-443-2258 FAX: +64-3-443-2702
PHYSICAL ADDRESS: Winter Games NZ, 89 Ardmore St, Wanaka, New Zealand.

 

CONTACTS FOR 2011 100% NEW ZEALAND WINTER GAMES

Chairman: Sir Eion Edgar, Email: eion.edgar@forbar.co.nz

Chief Executive: Arthur Klap, Email: arthur@wintergamesnz.com

Sports Manager: Mags Helles, Email: mags@wintergamesnz.com

Venues Manager: Jane Todd, Email: jane@wintergamesnz.com

Media Manager: Victoria Murray-Orr, Email: victoria@wintergamesnz.com

Festival Manager: Malcolm Blakey, Email: malcolm@wintergamesnz.com

Dunedin Manager: Aaron Joy, Email:aaron@nzmg.com